As social media platforms become more popular, businesses are looking for ways to advertise on them. Instagram is one such platform, and the cost of advertising on Instagram in Australia can be expensive. However, there are ways to reduce the cost, and businesses should consider all of their options before making a decision.
There are a few ways to reduce the cost of advertising on Instagram. First, businesses can use tools like Sprout Social to help them target their audience more effectively and reduce the cost of advertising. Additionally, businesses can use video ads, which tend to be more effective and have a lower cost than traditional ads. Finally, businesses can use promoted pins on Pinterest, which can be a less expensive way to reach a targeted audience on Instagram.
What is the cost of advertising on Instagram in Australia?
Instagram advertising can be expensive, and the cost varies depending on a number of factors. The size and reach of the campaign, the target audience, and the type of ad all affect the cost. Generally, the cost of advertising on Instagram in Australia ranges from $0.50 to $5.00 per click, and the average cost per thousand impressions (CPM) is around $10.
Overall, the cost of advertising on Instagram in Australia can be expensive, but there are ways to reduce the cost. By using targeted advertising tools, video ads, and promoted pins, businesses can save money while still reaching their target audience.